SKIN BY EC ACADEMY
Education for the Esthetician Ready to Grow Beyond the Treatment Room
With nearly two decades of experience in the aesthetics industry, Erica Cerpa has built Skin by EC from a passion for skincare into an established beauty and wellness studio.
Now, she’s bringing the lessons, systems, and real-world experience she’s gained along the way to the next generation of estheticians and beauty professionals.
EMAIL TO BOOK
MORE THAN SKINCARE EDUCATION
At Skin by EC, education has always been at the heart of what we do.
After years of hands-on experience, continued education, and working with a wide range of skin concerns. Erica is taking the next step, sharing the knowledge, techniques, success, and real-world experience behind Skin by EC with fellow estheticians.
Whether you’re just beginning your career or looking to refine your craft, Skin by EC Education is being created to help you treat with more expertise, intention, and confidence.
Education Makes A Difference
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Education Makes A Difference ·
WHAT YOU'LL LEARN
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ADVANCED ESTHETICS
Elevate your technique. Expand your expertise.
Hands-on education designed for working estheticians who want to strengthen their treatment skills while better understanding the profitability behind the services they provide.
Extractions
Chemical peels
Jet Plasma
Radio Frequency (RF)
Treatment protocols & strategies
Understanding treatment costs & profitability
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FROM SOLO ESTHETICIAN TO CEO
You built the clientele. Now build the business.
A business-focused program for established estheticians ready to move beyond a fully booked schedule and create a more profitable, structured, and scalable business.
KNOW YOUR NUMBERS
KPIs that actually matter
Revenue, expenses & profit
Pricing for profitability
Service profitability
Setting financial goals
BUILD YOUR BUSINESS
Systems, policies & SOPs
Client experience & retention
Hiring, onboarding & training
Delegating effectively
Creating consistency across your team
BECOME THE CEO
Transitioning from provider to owner
Managing and leading a team
Making strategic business decisions
Planning for sustainable growth
Building a business that isn't dependent on you
FROM ESTHETICIAN TO CEO
Your Skills Built Your Career. Now Build the Business.
One of the first educational experiences coming to Skin by EC Academy will focus on one of the biggest transitions in an esthetician's career:
Going from service provider to business owner.
Designed for estheticians who are ready to create more structure, increase profitability, strengthen client retention, and eventually build something larger than their own appointment book.
Topics will include:
Pricing, profitability & understanding your numbers
Strategic services, packages & revenue growth
Client retention & the client experience
Hiring, training & building your team
Systems, protocols & studio operations
Transitioning from esthetician to CEO
COURSE DETAILS COMING SOON
MEET YOUR EDUCATOR
Erica Cerpa
Founder of Skin by EC
Esthetician. Studio Owner. Mentor.
For nearly 20 years, Erica Cerpa has worked hands-on in the aesthetics industry while building Skin by EC into an established Hoboken beauty and wellness destination.
Her experience extends far beyond performing treatments.
Over the years, she has navigated the realities of building clientele, evolving a service menu, investing in technology, hiring and managing a team, retailing professional skincare, creating client experiences, marketing a local business, and learning what it truly takes to operate a growing studio.
Skin by EC Academy was created to share those lessons with other beauty professionals — including the things Erica wishes someone had taught her earlier in her career.
Because being talented in the treatment room and knowing how to build a business are two very different skills.